How do conditions work on Upsell.com? | Shopify

Conditions allow you to segment your customers and show each of them a different set of widgets.

With conditions, you can create more accurate and personalized flows in the Flow Builder, showing each customer the right offer at the right time based on their properties and actions.

This article and video will go over how to create and manage conditions, as well as how the logic behind conditions works so that you can understand exactly what will be shown to customers when you set it up.

Hierarchy of conditions

• Conditions are placed inside pages
• Slots are created inside conditions, each slot represents a specific location on the page
• Widgets are grouped inside slots

This means that conditions control which widget groups appear in a specific location on a specific page.

Once a slot is placed in your Shopify editor, its location remains fixed - conditions only change the content within the slot, not its placement.

Priority and logic of conditions

When multiple conditions exist on a page, priority is based on their order from top to bottom.

• When a customer reaches a page, Upsell.com checks the first condition

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ * ‎If that condition is satisfied, its widgets are displayed, and Upsell.com stops checking further conditions

‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ * If within a condition that is satisfied, there is an empty slot, you can choose what happens (see later: 'Empty slots in a condition')

• If the first condition is not satisfied, Upsell.com checks the second condition to see if it's satisfied, and so on...
• If no conditions are satisfied, or no conditions have been created, the default condition applies 'in any event', displaying its assigned widgets

And/Or conditions - combining multiple rules

You can now create advanced conditions using AND and OR logic to show specific widgets based on multiple customer properties.

• AND = All rules must be true for the condition to apply
• OR = At least one rule must be true for the condition to apply

This gives you much more flexibility in targeting specific customers with the right upsell or content.

✅ Example 1: Show a widget only if the customer has Product X AND cart value is over $50

This uses AND logic:

• Rule 1: Product X is in the cart

AND

• Rule 2: Cart/order value is greater than $50

Only if both conditions are met, the widget(s) will be shown.

✅ Example 2: Show a widget if the customer has Product X OR they’re a returning customer

This uses OR logic:

• Rule 1: Product X is in the cart

OR

• Rule 2: Customer belongs to the “purchased at least once” segment

If either condition is met, the widget(s) will be shown.

Empty slots in a condition

If a slot is empty within a condition you can decide whether to:-

• continue to the next condition; or
• keep the slot empty

Example

In the following example, customers reaching the thank you will be checked to see if they satisfy 'My new Condition (2)'.

If they do, then the customer will be shown to widgets within this condition as no slots have been populated with widgets.

If 'continue to the next condition' is selected, then Upsell.com will then move onto the next condition 'Announcement Bar' to check if that 'announcement bar' slot is populated there. If it is, it will show the widgets therein. If not, it will follow the instructions and either 'continue to the next condition' or 'keep the slot empty', (and so on down the list of conditions).

If 'keep the slot empty' is selected, then Upsell.com will not check the 'Announcement Bar' condition, so even if there are slots populated with widgets within the 2nd, 3rd, 4th conditions etc, this is irrelevant since Upsell.com will not check beyond the first condition (for that slot).

If you select continue to the next condition Upsell.com will check the next condition down to see if that slot is populated with widgets. If yes, it will display the widgets in that slot. If not, it will move down to the next condition (if so selected), and so on.

If you select keep the slot empty Upsell.com will not check further conditions to see if that slot is populated; it will remain empty.

Managing conditions

Creating a condition

To create a new condition:

1. Click Add condition in the conditions bar
2. In the Actions menu, the setup wizard will open
3. Define your condition using AND/OR rules as needed
4. Click Save

We recommend renaming the condition to reflect its purpose.

Conditions can be based on various factors such as cart contents and certain other customer information. Check the Condition dropdown for the latest available options.

Depending on the selected condition, additional options will appear in the actions menu on the right-hand side of the page. Set these parameters according to your desired outcome.

Once saved, the condition appears in the conditions bar.

Editing an existing condition

Once created, conditions appear in the conditions bar where you can:

• Toggle the condition on/off (disabled conditions will not display widgets)
• View a summary of condition rules and associated products
• Edit settings via the Actions menu
• Delete the condition if no longer needed

Well, that's a wrap!

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Updated on: 26/11/2025